Shoppers struggle to know if a product is good for them and fits their dietary or beauty needs, due to hidden or confusing ingredients.
Market Research
Consumers rely on ingredient-checking apps, yet over 85% report trust and transparency issues. Incomplete databases, unclear ingredient details, and inconsistent recommendations are driving dissatisfaction and limiting adoption.
85%
Of consumers report trust and transparency issues.
Desk Research - Understanding the market, competitors, existing solutions, and trends.
To confirm our hypothesis, I've conducted user interviews with 15 users, ranging from parents to people with dietary restrictions
User Interviews Insights
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 332 237" xmlns="http://www.w3.org/2000/svg"><path d="M 99.361 19.282 C 41.512 52.649 -54.932 178.436 39.943 231.288 C 84.822 256.288 115.24 185.555 178.194 183.76 C 241.148 181.965 273.663 206.107 310.469 189.28 C 334.791 178.16 342.673 133.011 310.469 84.441 C 263.734 13.957 178.084 -26.127 99.361 19.282 Z" fill="rgb(255, 222, 126)" height="236.63179868997167px" id="f7uASHuC4" transform="translate(0 0)" width="331.7682907813134px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 271 191" xmlns="http://www.w3.org/2000/svg"><path d="M 262.509 59.02 C 250.08 36.363 222.299 22.299 197.212 28.503 C 183.546 31.899 171.586 40.592 157.799 43.45 C 146.099 45.827 133.934 43.857 123.582 37.909 C 108.45 29.144 98.791 12.682 83.218 4.735 C 61.756 -6.232 33.814 2.889 18.433 21.443 C -17.989 65.382 4.204 128.646 44.678 160.652 C 65.211 176.889 77.009 182.512 106.692 189.129 C 131.907 194.775 174.794 186.555 199.478 178.903 C 224.161 171.251 246.856 155.497 259.838 133.144 C 272.82 110.79 274.946 81.674 262.509 59.02 Z" fill="rgb(238, 171, 189)" height="190.999894873359px" id="jt77jv4vL" transform="translate(0 0)" width="270.79013687798266px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 327 260" xmlns="http://www.w3.org/2000/svg"><path d="M 153.655 70.224 C 133.854 104.757 108.328 85.686 67.171 83.392 C -1.562 79.559 -5.476 143.118 3.542 190.933 C 12.559 238.747 56.056 264.627 88.052 258.593 C 137.802 249.21 140.34 207.613 165.93 202.787 C 198.065 196.726 248.989 240.183 297.03 219.18 C 341.598 199.695 332.716 65.112 288.687 22.129 C 228.79 -36.345 173.457 35.69 153.655 70.224 Z" fill="rgb(233, 222, 255)" height="259.4575113902914px" id="SEQn6n2i4" transform="translate(0.232 0.291)" width="326.3939588981969px"/></svg>)
Scan. Search.Personalize
Find Products that Best Fit You and Your Loved Ones
User Profile
Goals & Needs
Quickly identify if a product meets her dietary, beauty, and health needs
Trustworthy ingredient information without having to research manually
Price comparison across stores to get the best deal
Easy access to product reviews from real users
A personal AI shopping assistant to answer questions instantly
Behaviour
Shops 2–3 times per week, mostly in large grocery and beauty stores
Scans product barcodes before buying
Reads reviews and checks prices before committing to a purchase
Willing to try new technology if it saves her time and improves her buying confidence
Pain Points
Hidden or confusing ingredient lists
Inconsistent or incomplete product databases
No clear guidance on better alternatives
Having to use multiple apps for ingredients, pricing, and reviews
Design
Consumers want to shop smarter but lack easy access to detailed ingredient insights, ethical indicators, and pricing transparency across retailers.
Design System Snapshot
Typography
Poppins
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Testing: Before/After
Key changes validated through testing
Results
Small but thoughtful UX changes can have a major impact. By simplifying navigation, balancing hierarchy, and prioritizing value before effort, we created an experience that feels clear, trustworthy, and rewarding.
Post-launch testing showed:
+65% scan adoption (users now immediately engage with the app’s core feature).
45% fewer navigation errors, making product discovery smoother and more intuitive.
